Learnyst
About Learnyst:
Learnyst is an edtech platform that enables educators and institutions to create and sell online courses through a white-labeled learning management system (LMS). It provides tools for course creation, content management, assessments, and student engagement. Learnyst is designed to be user-friendly, allowing educators to build their branded e-learning platforms without any technical expertise. Additionally, the platform offers features like payment gateways, mobile apps, and analytics to help educators manage and grow their online teaching business effectively.
Challenges:
I was brought on board by Learnyst in April 2020 to take charge of their paid campaigns, particularly focusing on Google Ads. At the time, they were struggling with a high volume of junk leads and poor ROI. My main goal was to optimize the Google Ads strategy to ensure a steady stream of quality leads daily, while working closely with the sales team to achieve monthly revenue targets.
Solutions:
I began by focusing on Google Ads, launching new campaigns across various categories, including selling courses, mock tests, and competitor-focused ads. I refined search terms, enhanced ad copies, and conducted multiple A/B tests with landing pages. Within four months, these efforts led to a consistent flow of quality leads from Google Ads. I then expanded our strategy to include remarketing campaigns and video ads. Through continuous optimization, we successfully reduced the cost per lead by 4X & increased the inflow of qualified leads by 2X on daily basis.
Website:
When I joined Learnyst, the website was built on a coding platform, which meant that any changes required assistance from developers. Additionally, the site was not SEO-friendly. I was tasked with finding a no-code platform for the website migration, and we chose Webflow. I collaborated closely with the co-founder, Ranjan, and the design team to develop the new web pages, ensuring they adhered to all SEO best practices. Within 60 days, we successfully migrated to the new website. We also added testimonials to key pages. After migrating to webflow & with new design our conversion rate improved by 3X.
Lead Nurturing:
Impact:
- Generated INR 20 Million revenue by spending INR 8 Million in two years.
- Increased the trail to paid conversions from 0.25% to 3.10%
- Improved the quality of the leads from the paid ads. Improved SQL by 4X.
- Successful webinars helped in getting more brand awareness of the product
Case Information
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Company
Learnyst
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Date
April 2020 - April 2022
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Category
Ed Tech
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Address
RR Nagar, Bangalore
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Main Role
Paid Ads, Email Marketing, CRO, Lead Nurturing, Team Lead
I had the pleasure of working closely with Sucheth on the leads provided by him on the marketing project, and I can confidently say that it helped me a lot in converting those quality leads to the end customer. Sucheth bring a unique blend of creativity, strategic thinking and executional excellence to every project. Sucheth has an incredible ability to understand the nuances of our target audiences and craft campaigns that truly resonate. Apart from helping professionally, he is also supportive with other aspects. Bringing positivity to the workplace is his additional attribute. His positive attitude and dedication to excellence...
Sucheth isn't just hardworking and diligent, but he has vast knowledge of SEO and ad structure and goes above and beyond you provide your team/company with the right strategy that can work for your unique needs. At Vymo, he helped the marketing team accomplish goals that they hadn't been able to hit in years, making him someone who will go out there and get the job done, no matter how challenging. He's an SEO & Paid Ads Expert that any client would be lucky to have on their team!
I know Sucheth, from my tenure at Learnyst. The first thing, I like most about him is that he is a team person. Approachable. Reliable. Knowledgeable. These are 3 words that best describes him. He excelled in PPC Google ads at Learnyst, consistently meeting high lead generation targets while staying within budget. If you're looking for someone to drive traffic through Google Ads, I highly recommend Sucheth.
As a mentor, Yes I primarily coach my clients but if they need helper something to spark or fuel their thoughts or ideas so far into even better results.
Crafting compelling digital experiences that captivate audiences and drive meaningful connections and the real expertise to fuel your online success.
