Trawex
About Trawex:
Trawex is a technology company that specializes in providing travel software solutions for businesses in the travel industry. They offer a comprehensive suite of products and services, including travel booking engines, API integrations, and travel management software. Trawex helps travel agencies, tour operators, and other travel-related businesses streamline their operations, manage bookings, and enhance customer experiences through advanced technology and automation. Their solutions are designed to cater to various segments of the travel industry, including flights, hotels, car rentals, and more.
Challenges:
“Trawex initially partnered with an external agency for their SEO efforts, but the results fell short of expectations. Recognizing the need for a more focused approach, they decided to build an in-house digital marketing team. They first brought on board a Digital Marketing Manager and then hired me to take charge of SEO. Trawex aimed to significantly increase website traffic and achieve high rankings for competitive, high-volume keywords. Concurrently, they were also planning the launch of a new website, Travelopro.”
Solutions:
Trawex was my entry point into the digital marketing industry, where I first delved into SEO. I focused on optimizing the website for keywords such as Hotel API, Flight API, and Travel Portal Development. My efforts included enhancing website content for better SEO rankings and executing backlink generation strategies like bookmarking, directory submissions, blog comments, article submissions, and forum submissions.
Additionally, I played a key role in building a new website, Travelopro, from the ground up. I successfully achieved organic rankings for various high-volume keywords, contributing to the website’s growth and visibility.
Impact:
- Organically, increased the website traffic of trawex by 3X within a period of 8 months.
- 200+ keywords ranking in top 3 positions by end of 2018 in google for trawex.
- 1000+ keywords ranking in first page of google by end of 2018 in google for trawex.
- 30+ keywords ranking in top 3 positions in google by end of 2018 for travelopro
Company Information
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Company
Trawex Technologies
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Date
July 2017 - December 2018
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Category
Travel Tech
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Address
JP Nagar, Bangalore
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Main Role
SEO, Social Media, Website Optimization, Website Content
I had the pleasure of working closely with Sucheth on the leads provided by him on the marketing project, and I can confidently say that it helped me a lot in converting those quality leads to the end customer. Sucheth bring a unique blend of creativity, strategic thinking and executional excellence to every project. Sucheth has an incredible ability to understand the nuances of our target audiences and craft campaigns that truly resonate. Apart from helping professionally, he is also supportive with other aspects. Bringing positivity to the workplace is his additional attribute. His positive attitude and dedication to excellence...
Sucheth isn't just hardworking and diligent, but he has vast knowledge of SEO and ad structure and goes above and beyond you provide your team/company with the right strategy that can work for your unique needs. At Vymo, he helped the marketing team accomplish goals that they hadn't been able to hit in years, making him someone who will go out there and get the job done, no matter how challenging. He's an SEO & Paid Ads Expert that any client would be lucky to have on their team!
I know Sucheth, from my tenure at Learnyst. The first thing, I like most about him is that he is a team person. Approachable. Reliable. Knowledgeable. These are 3 words that best describes him. He excelled in PPC Google ads at Learnyst, consistently meeting high lead generation targets while staying within budget. If you're looking for someone to drive traffic through Google Ads, I highly recommend Sucheth.
As a mentor, Yes I primarily coach my clients but if they need helper something to spark or fuel their thoughts or ideas so far into even better results.
Crafting compelling digital experiences that captivate audiences and drive meaningful connections and the real expertise to fuel your online success.
